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COTC: Advertising Technology: Journals & Databases

Use this guide to help you locate Advertising Technology resources available through Warner Library and beyond.

Recommended Databases

Finding Articles and Using the Databases

Databases provide you with access to a wide range of articles that can be used as resources for your paper.  When searching in the database, keep in mind the terms listed below.  They will assist you in navigating the databases and locating resources.

  •   "Full Text": By selecting the full text box in a database, you are ensuring that the database will only retrieve articles that are available in their complete format.  If you do not select the full text box, you will still receive results, but you may only receive the citations.
  •   Scholarly (Peer-Reviewed) Journals:  Articles that are submitted to a scholarly journal must first be evaluated by an editorial team for the journal.  This team reviews the article in order to verify that the research is authentic.  If you know that you must use scholarly journals for your assignment, you should select this box.
  •    Abstract:  An abstract is a short summary, detailing the main idea of a journal article.  Searching within the abstracts of articles can assist you in locating information that is pertinent to your topic.

Other Helpful COTC Guides

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