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Check out these featured books, or search the library catalog:
Business Basics Bootcamp by
If you are thinking about starting a business, have a new business, or have been around the block a few times this comprehensive book will give you the tools needed to not only succeed in the daily battle, but to winning the war! "Business Basics BootCamp- The Ultimate Crash Course" will give you the 30,000 foot view of not only how to put together a vibrant business, but to creating the lifestyle of your dreams. Chapters will cover........BRANDING * How to implement the elements of a successful brand * How to identify if your brand is "broke" and simple ways to fix it * How to understand the "5-Second Image Challenge" MARKETING * How to develop of "hook" that separates you from the rest of the pack * How to use the power of social media to your advantage * How to create "sure-fire" marketing campaigns that will not break the bank SALES * How to develop an effective sales system that will increase profits * How to increase your sales averages without raising your prices * How to make your price list your #1 Salesperson PRICING * How to create an incentive-based pricing philosophy for your products and services * How to build irresistible packages * How to determine if your pricing is correct or needs adjustments SOCIAL MEDIA*How to harness the power of the web to give you the winning edge over your competition*How to leverage your knowledge and expand your brand using proven online techniques*How to not allow social media to become a "time bandit" and create an addiction that can't be resisted LIFESTYLE * How to find the balance between your personal and professional life * How to develop a new "24-7" mentality * How to work smarter, not harder and live the life you deserve.
Social, Cultural, and Technological Trends in the Contemporary World, Second Edition by 
The Routledge Companion to Business Ethics by
The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate conduct. This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. The eight thematic units range over an extraordinary set of subjects and include chapters on the history and pedagogy of business ethics, moral philosophy, the nature of business, responsibilities within the firm, economic institutions, the 2008 financial crisis, globalization, and business ethics in different regions of the world. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insights from areas such as public policy, economics, law, and history, in addition to business and philosophy. With its fresh analyses, wide scope, and clarity of approach, this volume will be an essential addition to library collections in business, management, and applied ethics.
Contemporary Issues in Business, Economics and Finance by
This special edition of Contemporary Studies in Economics and Financial Analysis offers a selection of carefully curated chapters from invited participants in the International Applied Social Science Congress 4-6 April 2019. In these chapters, expert authors tackle issues across a variety of economic and financial disciplines. Chapters include: the role of bankruptcy risk prediction in assuring the financial performance of Romanian industrial capitals; the effects of female employment on economic growth; perceived exchange rates and exchange rate management techniques; the European Union's anti-discrimination laws in sport; bank stability in Latvia; and many more. With vigorous academic rigour, the authors and editors to this volume bring to life a wide variety of economic and financial discussions, from theory to practice. For any financial or economic researcher, student, or practitioner, this is an unmissable volume of research.